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Overview

What is a Campaign Catalogue​

A Campaign Catalogue (CC) is a public, web-based ARShades product catalogue, accessible through a dedicated URL and customizable subdomain, designed to distribute immersive product experiences outside the ARShades ecosystem.

A Campaign Catalogue is not just a product container, but a campaign-ready digital destination: a branded web page where products are presented in a grid layout, enriched with images, tags, filters, and fully interactive Virtual Try-On (VTO), 3D Viewer, and VTO Explorer experiences.

Unlike standard ARShades catalogues, which are internal and used only to power AR solutions, a Campaign Catalogue is built to be shared, promoted, and distributed across multiple channels.

The VTO Explorer experience​

VTO Explorer lets visitors try on the entire catalogue directly on their face: instead of opening products one by one, the user browses the whole collection in a single, continuous try-on experience.

VTO Explorer is included with every Campaign Catalogue at no extra charge and can be enabled or disabled per catalogue.

Data consumption. Because it loads many models in a single session, VTO Explorer increases the average data consumption of a catalogue. If you plan to enable it for a high-traffic campaign, consider extending your data allowance with a Data Pack add-on.

Unlocking the potential of Campaign Catalogues​

Campaign Catalogues allow brands and manufacturers to turn AR and 3D content into a direct communication and sales enablement tool.

A Campaign Catalogue can be shared:

  • via direct links
  • via QR codes
  • across a plurality of channels, including:
    • social media
    • newsletters
    • digital advertising
    • OOH campaigns (posters, in-store displays, billboards)
    • sales presentations and events

This makes Campaign Catalogues particularly effective for:

  • launching new collections
  • limited-time promotions
  • sales and clearance campaigns
  • brand storytelling initiatives
  • B2B previews and buyer presentations

A single Campaign Catalogue can become the central digital touchpoint of a campaign, connecting offline and online channels with immersive product experiences.