ARShades Gateway - Overview
Your Gateway is the branded digital experience where your customers meet your eyewear collection: they discover the brand, find the frame that suits them, and try it on in augmented reality — in a normal browser, with no app to install.
Orchestrating your campaigns
A collection comes out in February and has to be told. In March there is the trade fair, and the stand needs something else entirely: a handful of frames, the programme of the day, a code to scan on the spot. In June the warehouse has to be cleared, and that speaks to a different audience again. In the autumn Germany wants the campaign in German with an assortment of its own. And all the while the brand needs a place that is simply always there, all year round, where the whole collection can be looked at and tried on.
What your visitors see
This is the journey end to end, screen by screen. Every step can be switched on or off for each catalogue, so not every Gateway shows all of them.
What you can change
Your Gateway is built on one of our experience templates: a ready-made, fully responsive design that we create and maintain. Working inside a template is what keeps your Gateway quick to change and reliable on every device — and there is a great deal you can shape inside it.
Keeping your Gateway up to date
There are two kinds of change, and it helps to know which is which.
Measuring results
Everything that happens in your Gateway is measured and shown in ARShades Studio, under Analytics › Gateways. There is nothing to install and no tag to add: it is on from the first day.
Questions we are often asked
Do visitors need to install anything?