Measuring results
Everything that happens in your Gateway is measured and shown in ARShades Studio, under Analytics › Gateways. There is nothing to install and no tag to add: it is on from the first day.
The full walkthrough of the section — filters, charts, date ranges and the Excel export — is in Analytics for Gateways. What follows is what you can expect to find.
What you can see
| Area | What it tells you |
|---|---|
| Audience | Visitors, sessions, first-time visitors, average time per session, average engagement per visitor, sessions per visitor — with trends over time and ready-made periods. |
| Pages | Which pages were seen, how often, and how long visitors stayed on each. |
| Actions | How many times visitors started the experience, rotated a frame in 3D, took a photo, shared it, or tapped through to your shop or store locator. |
| Products | Which frames and which colour variants were looked at and tried on, and for how long. |
| Devices | The split between phone and desktop, and across operating systems and browsers. |
| Geography | Countries and cities, on a map and in a table. |
Reading it well
- Compare like with like. Use the ready-made periods, or the same number of days, when you compare two campaigns.
- Filter by Gateway. If you run more than one, you can look at one at a time or at all of them together.
- Follow the products, not just the traffic. Which frames get tried on the most is usually the most actionable number in the whole section, especially around a launch.
- Take it away. The section exports to Excel, with the parts you select.
Who sees what
What you see is decided by the teams you belong to, not by your position in them: you get the Gateways of your teams, whether you are an administrator of those teams or an ordinary member. ARShades staff accounts see every Gateway.
If none of your teams has a Gateway, the section does not appear in the menu at all — an empty Analytics > Gateways is not something you will run into.
The figures describe behaviour, not people: there is no login in a Gateway, and visitors are never identified by name. Precise location is only used when the visitor has explicitly agreed to share it; otherwise the country and city are approximate. The camera image used by the try-on is processed on the visitor's own device and is never sent to us.