Brand Identity
Last Updated: 15/09/2026
Brand Identity is where your team keeps its logos, its images and its colours. You upload them once, and they are then available to pick when you design a catalogue.
Opening Brand Identity
Go to Profile, then Brand Identity. You get one card per team you belong to; open a team's card and its gallery opens. An account with no teams sees No teams found.
Brand Identity belongs to the team, not to you. Whatever you upload is seen, used and deleted by everyone in that team.
The Three Tabs
| Tab | What it holds |
|---|---|
| Logos | The logos of the brand. |
| Images | Everything else: covers, banners, featured images. |
| Colors | The four brand colours. |
Logos and Images behave the same way; they are kept apart so that the pickers elsewhere in Studio can offer you the right set.
Uploading an Image
Drop a file on the upload area, or click to browse. Two rules are enforced on the spot:
- Images only. Anything else is refused with Only image files are allowed.
- 3 MB per file. A larger one is refused by name, with a message saying it exceeds the 3MB limit.
An empty tab reads No images uploaded yet.
Each image carries three fields you can fill in:
| Field | What it is for |
|---|---|
| Display Name | The name you will recognise it by in the pickers. |
| Description | A free note about the image. |
| Alt Text | The alternative text, read by screen readers and shown if the image fails to load. |
Alt Text is worth the ten seconds: it is what a visitor using a screen reader hears in your published catalogue.
Deleting an Image
Before deleting, Studio checks whether the image is used anywhere — you will see Checking if image is used in catalogues… while it looks. If it is, the dialog names the catalogues that use it and warns that deleting may corrupt their display, and asks you to update those catalogues first.
Nothing stops you from deleting it anyway. The check is an informed warning, not a lock: read the list before you confirm.
Brand Colours
The Colors tab holds four colours: a primary, a secondary and two alternative colours. They start from a default set and are changed in edit mode, then saved — a confirmation appears when they are stored. Leaving edit mode without saving puts the previous colours back.
These are the colours offered when you theme a published catalogue.
Where These Assets Are Used
Logos, images and colours uploaded here are what you pick from when you design the public page of a catalogue — see Media and Theme in the Design Catalogue section.
This is also why the delete check exists: an image in Brand Identity can already be on a published catalogue.
Who Can Change It
Brand Identity is shared: anyone in the team can open it, upload, edit the details of an image, delete one and change the colours. There is no separate permission for it, and no per-role restriction in this section.
What this means in practice: agree inside the team on how assets are named before filling the gallery, and read the list of catalogues before confirming a deletion. Those two habits do the work that permissions do not.