Subscription Plans
Last Updated: 15/09/2026
An ARShades subscription is built from three kinds of thing: a platform subscription that carries the digital experiences, optional product subscriptions and modules alongside it, and commissioned services paid outside the subscription cycle.
The commercial model was revised in September 2026. ARShades Studio still shows some of the older labels on existing subscriptions until it is aligned; the table at the bottom of this page says what became what. Your contract is what governs your subscription — this page describes the model, not your terms.
Platform Subscriptions
One per commercial site. Both carry the try-on, the 3D Viewer, the VTO Explorer, Frame Removal from its release, catalogues, analytics and a credit of experiences.
VTO Smart
For shops, small manufacturers and e-commerce sites. Self-service, activated from the plugin.
- Four tiers — XS, S, M, L. Two things grow together as you move up: the number of SKU seats and the experiences included each month.
- SKU seats are the limit on how many SKUs you can publish. There are no packs of extra seats: you move up a tier, and above L you move to Enterprise.
- Consumption runs on a monthly credit of experiences, with data packs available. When the credit runs out and automatic top-up is off, the experiences stop until you top up — see What Is Data Consumption.
- Commitment: monthly with no minimum, cancellable at the end of the month, or annual paid up front at a discount.
- Campaign Catalogue is not included: it is bought as a separate product subscription.
VTO Enterprise
For manufacturers and brands. Negotiated, annual or multi-year.
- Priced by region. Three macro-regions — EMEA, Americas, Asia-Pacific — declared in the contract, which is also where the list of countries in each one lives. The first region is at full price, each further region is reduced and comes with full credit.
- Included in the core: web VTO, 3D Viewer, VTO Explorer, Frame Removal from its release, unlimited Campaign Catalogues in self-service, analytics, every available language, unlimited Studio seats, unlimited active SKUs, standard onboarding and integration support by email.
- Consumption never blocks: past the included credit you either draw on a data pack or the extra is billed at the end of the month at your contract rate.
- Getting in normally goes through a pilot: technical validation, free demo, pilot, roll-out. The pilot has a one-off setup price covering onboarding and a starting set of optimised SKUs.
Product Subscriptions
Bought on their own, or attached to a platform subscription — attached ones follow the cycle and the expiry date of the subscription they hang from.
| Subscription | What it is |
|---|---|
| Gateway | Two tiers, Standard and Advanced, through two doors. As a module it requires an active VTO Enterprise on the site and consumes on it; standalone it is a subscription of its own, with its own Studio access and its own quota of experiences. Catalogues are unlimited and self-service, and belong to the Gateway. |
| Mirror | A plan per device: hardware on rental, software, operations and basic support. No consumption of experiences. A retail minimum commitment, and a period package for events. |
| PD Meter | Standalone or as a module on Smart and Enterprise. Measurements have their own quota, separate from the experience credit. |
| Campaign Catalogue | Standalone, for Smart subscribers. Included without limits in VTO Enterprise and in the Gateway. |
Modules
Modules switch on beside a platform subscription. They switch on at any time and switch off at the end of the month on a monthly subscription, or at renewal on an annual one.
| Module | What it gives you |
|---|---|
| Library Module | Access to the ARShades Library. Without it there is no Library — and switching it off removes from your site the SKUs you took from it. There is no per-SKU charge. |
| PD Meter | The pupillary distance measurement, with its own quota. |
Commissioned Services
Quoted in writing, invoiced on the work done, outside the subscription cycle: 3D Asset Creation and Optimisation (per SKU, grouped in batches), AI Photoshoots (per shot, for everyone — no shots are included in any subscription), custom integration and development, and Professional Services, the name for time-based work sold alongside a subscription.
The SDK Is Not a Plan
The SDK is a way of integrating, available with VTO Enterprise. The plugin is available to everyone, alongside the e-commerce component and integration in code. The way you integrate changes neither what you bought nor how experiences are counted.
What Replaced What
| You may still see | It is now |
|---|---|
| VTO Branded, Tailored, Basic Enterprise | VTO Enterprise |
| Smart Plan by bands | VTO Smart, tiers XS · S · M · L |
| VTO SDK, SDK AR PD Meter as plans | The SDK integration mode, with Enterprise |
| Web AR PD Meter | PD Meter, standalone or module |
| Additional Domain | Gone. A new address is either a mirror of the same site, a new site with its own subscription, or a new region. |
| Additional Branded Campaign | Campaign Catalogue, standalone or included |
| Augmented Catalogue | VTO Explorer |
| Overage | Extra, billed at the end of the month, Enterprise only |
Who Can See Subscriptions in Studio
The Subscriptions section is visible to client accounts. The 3D modelling roles — Modeller and Modeller Supervisor — do not see it, because they work on assets and not on your contract.
Prices are not published: your tier, region and terms are in your offer and your contract. To ask for a change, see Manage Subscriptions.